What Professional Candidates Want in 2025 – UK Insights

Understand the shifting priorities shaping today’s professional workforce.

From salary priorities and flexible working to streamlined recruitment processes and meaningful benefits, today’s professionals know what they want from employers.

Our latest UK survey of professionals across finance, HR, operations, sales, customer service, and tech roles uncovers the trends driving career decisions in 2025 – and what businesses need to do to attract and retain top talent in a competitive market.

What’s inside the report:

• How confident professionals feel about the job market in 2025 – and when they’re likely to move.
• The factors influencing career decisions, from salary and benefits to hybrid working and company culture.
• How contract and permanent workers differ in priorities and expectations.
• What makes a hiring process attractive (and what turns candidates off).
• The benefits packages that matter most – and how preferences differ by age, gender, and role.

Why read it:

Whether you’re looking to hire or retain top talent, these insights will help you:

• Align your EVP with candidate expectations.
• Create recruitment processes that attract the right people – and keep them engaged.
• Build a workplace culture that supports retention, wellbeing, and performance.

Download the full report to discover what the UK’s professionals want in 2025 – and how to give your organisation a competitive edge.