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UK Digital & Tech Salary Survey 2025
Lorien’s 2025 UK Digital and Tech Salary Survey reveals insights into salary benchmarks, working demographics, and hiring behaviours from across ten technology and digital sectors, to help organisations and candidates navigate the dynamic, rapidly evolving UK tech landscape.
Insights for employers and candidates
In a sector defined by rapid innovation and evolving skill demands, informed decision-making is essential. Lorien’s Digital and Tech Salary Survey is a strategic resource designed to support both employers and professionals navigating the fast-paced tech and digital landscape. This comprehensive tech salary guide offers robust, data-driven insights - including tech salary trends, gender representation and tenure statistics.
Whether you're undertaking salary benchmarking to shape your hiring strategy or evaluating market conditions to guide your next career move, this guide provides the clarity and context needed to make confident, future-focused decisions.
Unlock exclusive tech and digital salary insights
By downloading Lorien’s 2025 Digital and Tech Salary Survey, employers and candidates gain valuable access to industry data that details our expert perspective of the evolving UK tech landscape.
The comprehensive report reveals UK average salary ranges across roles in 10 key tech sectors, including both day rates and annual salary expectations. You’ll also gain workforce insights such as age and gender demographics, average tenure, and role movement trends.
Tech insights delivered by experts
To build our reports, we use a robust methodology that combines multiple trusted channels - including job boards, specialist salary benchmarking platforms, the latest AI tools, and internal databases. Our in-house subject matter experts then analyse, interpret, and validate the findings to ensure they are accurate, current, and reflective of real market conditions across the UK tech sector. This rigorous approach enables Lorien to deliver real-time tech and digital market analysis and workforce insights you can rely on.
Key stats from the Salary Survey
50%
Growth in AI, Machine Learning & Automation roles YoY
53,000+
Cybersecurity professionals now employed across the UK
£130K
CTO salaries – reflecting rising demand for tech leadership
50/50
Gender balance achieved in CRM & Marketing roles
Frequently asked questions
Why should I use this tech salary survey/guide?
Lorien's digital and tech salary survey enables employers and candidates to make informed decisions based on up-to-date salary benchmarks, market trends, and workforce insights. These insights can help organisations shape hiring strategies and career journeys in the rapidly evolving digital and tech sectors.
What sectors and job roles are included in this salary survey?
The digital and tech salary survey includes insights from ten key UK technology and digital sectors, featuring detailed salary benchmarks for a wide range of roles including software development, data analysis, cybersecurity, project management, digital marketing, and IT support. Lorien’s comprehensive salary guide provides up-to-date pay insights and workforce trends from across the digital and tech industry.
How was the data collected for the salary survey?
Lorien’s tech salary survey data is collected using a robust methodology that combines trusted sources such as job boards, specialist benchmarking platforms, advanced AI tools, and internal databases. Our experts analyse and validate all findings to ensure accuracy, reliability, and real-market relevance for UK tech and digital sectors.
What are the benefits of using a salary benchmarking guide?
Using Lorien’s tech salary benchmarking guide helps employers and candidates stay competitive in the recruitment market by providing accurate, up-to-date salary data, market trends, and workforce insights. This can help organisations to attract and retain top talent and make informed hiring decisions, and guide candidates as they navigate career journeys in the fast-moving tech and digital sectors.
How often is the salary survey updated?
Lorien’s tech salary survey is updated annually to provide the latest UK tech salary benchmarks and market trends. Each edition features current data sourced from trusted platforms, ensuring employers and candidates receive accurate, real-time insights for effective salary benchmarking and recruitment strategy.